history
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Height, Health, Medicine, and the Mirages of Our Forebearer’s Stature
Medieval men and women grew to heights similar to our own. What happened to shrink our more recent ancestors? Go on most historical tours in Europe or America, and you’ll often hear that the small doorframes, cramped quarters, and other incongruities to our modern standard of living exaplained as simple “they were smaller back then.”…
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“Side effects may include …”: A Very Brief History of Pharmaceutical Advertising, Part I
It might not be awe inspiring or particularly striking, but these 22 seconds marked a paradigm shift in the history of American medicine. Broadcast for just a few days before the FDA suspended it from the air waves, the Boots Rufen Campaign set the stage for the direct to consumer (DTC) environment of pharmaceutical advertisements…
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