Marketing
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QR Codes are Back – Use Them Wisely
They’re intentional and they hide UTM parameters, and the generational divide in their use is easing. What more could you ask for? After their use eroded to nearly nil, the pandemic gave QR codes something of a second lease on life, beginning with major upticks in the UK and EU and migrating back across the…
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Four Trends We’re Seeing in Pharma TV Ads Now
The post pandemic ad landscape is shifting to meet a changed world If you’ve flipped on the TV for longer than a few minutes, you’ve probably noticed that pharma ads dominate commercial breaks (between my soothing albeit murdery Forensic Files episodes). I have unconfirmed theories as to why, mostly that the fractured media landscape has…
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Why the History of Medicine is Valuable in the Post-Pandemic Brand Landscape
Or How A Future Twitter-Warrior’s Discovery of HeLa Cells Is Going to Ruin a Campaign In the past, the history of medicine often sounded a triumphant narrative: a history of great (white) men discovering and implementing a series of scientific and clinical breakthroughs building upon one another for the improvement of humanity. In more recent…
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